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Logos Alone Can Drive Purchasing for Gen Z, Millennials

Several major brands have unveiled significant changes to their visual identities in 2023, including PepsiCo Inc.’s Pepsi, the Coca-Cola Co.’s Fanta and Nokia Corp. But rebrands, much like art, are often polarizing, especially when done after a long period of time. The fickle nature of consumer reactions to logos often leaves marketers with many questions: What design elements matter most? What aesthetic vibes appeal to the widest audiences? Does branding really impact purchase consideration?

Model Olivia Castas biography: age, measurements, net worth

Olivia Casta is a social media personality and model best known for her Instagram content. She shares her modelling shots and fashion, travel, and lifestyle-related content with her fans and followers. She commands a significant following on multiple social media platforms. Olivia Casta showed a keen interest in modelling at a young age. She is highly active on various social media platforms, where she showcases her modelling and lifestyle content. Learn more about her today.

Moonlight Actor Naomie Harris Voices Latest Extinction Rebellion Environmental Video (EX

Naomie Harris, Oscar, BAFTA and Golden Globe supporting actress nominee for “Moonlight,” narrates the latest video from environmental activists Extinction Rebellion. Released Friday, the animated explainer video titled “Extinction Emergency, and Why We Must Act Now” summarizes the planet’s biodiversity loss, runaway consumerism and the current ecological crisis and how the consequences will affect millions of lives around the world.

Polling on the U.S. House Speakership Shows Republicans Are Divided

Specific demographics at scale: Surveying thousands of consumers around the world every day powers our ability to examine and analyze perceptions and habits of more specific demographics at scale, like those featured here. Why it matters: Leaders need a better understanding of their audiences when making key decisions. Our comprehensive approach to understanding audience profiles complements the “who” of demographics and the “what” of behavioral data with critical insights and analysis on the “why.